As a rule, small-scale farmers and entrepreneurs will not readily approach a traditional financial institution. If you live somewhere in rural Africa, Latin America or Asia, and you have few resources at your disposal, your focus is on surviving from one day to the next. In this case banks seem out of reach, not only because of their physical distance but also because many people do not really connect with the “big” banks. Moreover, the products they offer are not always optimally tailored to the needs of the poorer population.
Cooperative banking provides an effective solution to this problem. Cooperative banking comes in various shapes and sizes. Just think of Cera's roots.